LINGKUNGAN TOKO SEBAGAI STIMULUS PEMBELIAN TIDAK TERENCANA (THE IMPACT OF STORE ENVIRONMENT ON IMPULSE BUYING BEHAVIOR)
نویسندگان
چکیده
منابع مشابه
Impact of Store Environment on Adult Generation Y Consumers’ Impulse Buying
Until recently, Baby Boomers, with over 76 million members strong, were the largest consumer market in the U.S. However, as members of this generation have gradually entered retirement age and their spending has shifted from trendy goods to more mature, need-driven products, Generation Y has emerged as an enormous force which will inevitably rival Baby Boomers’ market dominance (Cortes, 2004). ...
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ژورنال
عنوان ژورنال: Jurnal Ilmiah Manajemen Muhammadiyah Aceh
سال: 2016
ISSN: 2716-5094,2088-0588
DOI: 10.37598/jimma.v6i1.504